CAMRON APPOINTED AS GLOBAL AGENCY OF RECORD BY KERZNER INTERNATIONAL ON ONE&ONLY AND NEW FITNESS AND RECOVERY BRAND SIRO
8 August 2023
Camron, the global communications agency which specialises in brands at the intersection of design, culture and commerce, has this month been appointed by Kerzner International, the leading international developer and operator of destination resorts, ultra-luxury hotels and residences, to lead the global communications strategy for its brands One&Only and SIRO.
The pinnacle of ultra-luxury design, authentic experiences and genuine hospitality, One&Only is an exceptional collection of one-of-a-kind resorts and private homes located in the world’s most inspiring destinations. Designed in harmony with nature and immersed in local culture, each remarkable, one-off resort has its own distinct narrative and charisma, including One&Only Reethi Rah in the Maldives, One&Only Le Saint Géran in Mauritius, One&Only Gorilla’s Nest in Rwanda and One&Only Mandarina in Mexico.
A pioneering upcoming brand from Kerzner, SIRO is the world’s first fully integrated fitness and recovery hotel. An upcoming movement to launch in early 2024, SIRO blends world-leading fitness and recovery experiences, holistic wellness offerings and exceptional hospitality, personalised for each and every guest.
The new account expands Camron’s hospitality portfolio and will be hubbed out of the London office, with an integrated team that intersects public relations, strategic communications, brand strategy, and partnerships.
Max Tobias, Senior Managing Partner at Camron, commented: “Kerzner is at an exciting and vital inflection point with both One&Only and SIRO, and we are privileged to have been appointed the global partner to such inspiring and trail-blazing brands”.